A selection of work created while leading visual design for SHOP Cooper Hewitt—the design store at Cooper Hewitt, Smithsonian Design Museum—with the goal of evolving the SHOP’s individual brand identity while upholding the museum’s graphic standards.
Prints + Postcards
Developed to accompany the exhibition Made in America: The Industrial Photography of Christopher Payne.
Coordinated with internal and external stakeholders to select images; directed poster design; formatted postcards; coordinated with printer.
Product Labels
Product label system designed for store merchandising.
Working within existing graphic standards, developed a template system to accommodate different product types across three standardized sizes.
SALE Graphics
Playful motion graphics created to promote different sale events, for digital use across email newsletters, social media, and SHOP website.
Email Newsletters
Designed email templates and created individual emails.
Role included campaign concepts, graphic design,
art direction, copywriting.
Editorial Imagery
Produced editorial product photos for multi-purpose use across print and digital signage, SHOP and museum websites, email and social media marketing.
Role included creative direction, styling, photography, retouching, and reformatting across applications.
